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LifeCents Partners with BayPort to Launch Financial Wellness App

April 9, 2019 by BayPort CU

Incentive includes $50,000 Debt Paydown Sweepstakes.

LifeCents, a proprietary wellness platform that empowers people to improve their financial health and well-being, today announced the company is partnering with BayPort Credit Union to offer SmartCents, a custom version of the LifeCents app. The companies are launching a joint initiative using AI and gamification to help BayPort’s 140,000 members discover the mindset of their finances with a $50,000 Debt Paydown Sweepstakes to drive user engagement.

Read full press release (PDF)

In 1928, 12 shipyard workers from Newport News Shipbuilding formed an organization with a specific purpose as a low-interest source of loans and a trusted place to deposit money. Today, BayPort Credit Union is rated a Superior 5-Star Credit Union by Bauer Financial, managing $2.6 billion in assets and servicing over 154,000 individuals and businesses with 29 branch locations across the Virginia Peninsula and Southside communities. More about us…

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(757) 928-8850 · (800) 928-8801